It doesn’t take a genius to figure out how quickly our world has changed. Technology in my short life alone, has changed how we communicate, buy goods, get jobs, and view our world. It’s created platforms for people like me to share their thoughts to the world and just a few short years ago, it would have been difficult without social media. What I have observed and am very aware of, is the changing landscape with music and journalism. With Rolling Stone for sale and other publications fading away, it is a reminder that we as consumers have changed how we find and seek opinions about new music.
While I was not alive during the golden era of printed music media, I am very aware of it’s impact at the time. Before the internet, print, radio, and television were how you would hear about new music. When outlets would post critical music reviews, it was some of the first access a music fan would have. This exclusive power reign would come to a slow death as music fans gained greater and greater access to music. 8 tracks, Cassettes and CD’s meant portability and no longer being tied to the radio. Digital media created a new wave of freedom and brought along with it piracy issues with torrents and burned copies. It all continued to drive the stake into the print media and the decline of their importance.
As someone who is interested in music and working to gain a following to share new music and my own thoughts, I am incredibly aware of what has been transpiring. Blogs have slipped in their importance but I also believe quality will always win. It’s something that I am always trying to improve upon. My videos? I know there are immense opportunities with those and that is an improvement that will come in time. That’s why you have noticed they’ve been a bit sparse as of late. It’s all part of the bigger picture here and I’ve only just been getting started.
What I do know, is that it’s still necessary for people to be introduced to new artists. Spotify discoveries only go so far. People enjoy getting to know their artists but that also doesn’t mean the 35 minute interviews I see are going to be the answer. People have short attention spans and it’s imperative to capture the audience. Nor do I believe the ass kissing regurgitated press release style posts are much of value. Where is the insight and personal connections?
Music is personal and it needs passion behind it. People need to believe the artist and they need to believe the source. The days of hiding behind a keyboard are coming to an end. People want to KNOW you. They need to TRUST you and I’ve observed this through many different mediums and across different hobbies of mine. No matter what anyone says, it’s the relationship you create that makes a difference and ultimately become a credible source of information. If you’re a car geek like me, you know exactly what I’m talking about with web shows/brands such as Mighty Car Mods and MotorTrend’s Hot Rod Garage/Roadkill shows. They’ve taken an idea and turned them into massive empires that most gear heads know and enjoy.
As the world of print continues it’s struggles, in some ways it still is an art that is appreciated by many people. Long after articles are written, they appear in search results which is the archives of the internet. There is still a place for print, but in music, it has really fallen back farther than I think some have realized. What was once a music recommendation is now just a click away in any of the streaming apps, YouTube, or other forms of social media. What has not disappeared is the desire for personal touches that come with a writer, vlogger or personality.
I think sometimes we forget how nice it is to have someone share their ideas about a hobby or interest we enjoy. The next phase of music discussion mediums are out there, it’s just putting it all together in a way that’s fresh, different and interesting for people to consume.
What do you think?
If you're always looking for new real country artists, follow me on all social media!
Just a Massachusetts guy supporting Texas and other independent country/Americana artists.
Check out my spotify for good tunes!