Reflecting on late 2016 and all of 2017 here at Pitstop for Country, it’s been a heck of a year for discovering new music. It’s been an eye opening experience for realizing just how much immense talent lies below the FM dial. When I set out to begin this journey, uncovering smaller acts, talking about larger ones, and just music discussions in general were my main focus. So far, that has been the case but I’m still amazed, even now, at the crazy talent that doesn’t receive more discussion. It’s those with day jobs that impress me the most as they are pushing to pursue their dreams, balance a family, and still show up to work on time and provide for their families. I’ve kept close sights on one such artist, someone that has truly gained a big fan out of me and I know that in time others will continue to follow. There is just no way that someone like Doc West can be overlooked much longer and he’s here to prove that with a music video for Watcha Call A Cowboy, his first single off his upcoming EP, Hard Luck Cowboy.
As a veterinarian by day, Doc West knows all too well the kind of work ethic it takes to balance a growing music career. How many people do we all hear talk about how they wish they had tried something or taken a different career path? Many people don’t bother to try because they don’t think they can make the time or even possess the drive. It takes sacrifice, something many people fail to understand. The grind is real friends, and nothing good in life comes easy. Someone like West has the drive and the ability which impresses me very much.
Having played through many spins of West’s previous albums, Pieces and Saddlin’ up, I’ve fallen in love with his Texas cowboy sound. His music is consistent. It’s not poppy, it’s not some anthem rock. It’s honest, genuine cowboy country, something fans of Chris Ledoux and the like will love. West approaches his music with the intentions of having it be true to himself, but also relatable for listeners. There’s no pretending here, as he grew up on a ranch in Flatonia, Texas and naturally has looked up to his father - a man that signifies strength, determination, and never giving up. Qualities, that are perfectly ripe for a music video called Watcha Call A Cowboy.
Produced by EightyTwo Media, Doc West team up with none other than his father to star in this music video and showcase the true meaning of a cowboy. We think of cowboys and immediately think not only of a bad-ass, but someone who is honest, hard working and never gives up. The farm life is romantic on paper or in movies but in reality it’s brutal work. It’s not all tight jeans and flannel shirts and bulging muscles, ladies. Same with the Daisy Dukes, gents. In reality, money is tight, things always need to be repaired, and good help is hard to find. But sometimes cowboys are stubborn. It’s what they know. It’s the boots in the saddles. The fresh farm air on a summer morning with a cup of coffee. The horses, the cows, the chickens. It’s home - no matter how back breaking it is. It’s a honorable path and it’s one that some still choose.
Watcha Call A Cowboy is about as honest as it gets. It’s Doc West’s appreciation for his father and the values he instilled growing up. Life isn’t perfect and working on a ranch is no cakewalk, but his father remains dedicated, no matter how much he ever feels like giving up. It’s that mindset that rings true for not just any career, but life. Giving up at the first sign of adversity is just like setting your GPS coordinates for destination failure. It’s the difference in working a full-time job and actively trying to grow a music career and just talking about it. Life is about action and choices, and Doc West has heeded all his father’s lessons and now pays tribute with Watcha Call A Cowboy. As a new father, Doc West will have the opportunity to pass down the wisdom and ethics to his own.
The EP Hard Luck Cowboy is available for pre-order starting October 20th.
Just a Massachusetts guy supporting Texas and other independent country/Americana artists.
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